After Guccio's sons sold their shares of the company in the early nineties, American fashion designer Tom Ford became Creative Director, with his vision confirming the brand as one of the most luxurious labels in the fashion world. He would go on to work with Gucci for 10 years, before moving on to start his own label.
TOM FORD IS APPOINTED CREATIVE DIRECTOR
Frida Giannini, who had already been appointed Creative Director of womenswear after Tom Ford's departure, was promoted to Creative Director of all lines. She remained in the role until 2015.
FRIDA GIANNINI APPOINTED CREATIVE DIRECTOR
The former Leather Goods Design Director, Alessandro Michele, stepped in with a unique talent, fusing his romantic and contemporary vision with the brand's rich 90-year history. Designed in-house, the childrenswear line has adopted a new look, heavily influenced by the revamped womenswear and menswear lines.
ALESSANDRO MICHELE BECOMES CREATIVE DIRECTOR
Cementing his position as one of the most influential voices in fashion, Michele quickly released a succession of instantly covetable bags, each one dripping with drama. The intricately detailed closure that serves as the standout feature of the Gucci Dionysus bag. Inspired by the Greek God Dionysus — God of Wine, Fertility, and even Ritual Madness — the front buckle is composed of two tiger heads commemorating Dionysus' transformation into a tiger.