HISTORY
After the death of Guccio Gucci, a big scandal erupted during the division of the inheritance, which spilled over into years of litigation. Gucci's children could not divide the remaining capital and the company: as a result of lengthy proceedings, exactly half of the shares went to the elder Aldo, who headed the company.
Guccio Gucci opened a leather goods store in his hometown of Florence, selling bags and saddles to horseback riders.
THE COMPANY IS FOUNDED
1921
Hiring the finest artisan craftsmen and using only the best materials, Gucci opened a store in Rome now catering to an international clientele.
1938
EXPANSION BEGINS
The expansion continued with a store opening in New York. Shortly after opening, Guccio Gucci passed away and his sons Aldo, Ugo, Vasco, and Rodolfo inherited the company. This was the beginning of a decade of global growth, with stores opening in London and Paris.
GUCCIO'S SONS INHERIT THE BUSINESS
1953
CREATIVE DIRECTORS
After Guccio's sons sold their shares of the company in the early nineties, American fashion designer Tom Ford became Creative Director, with his vision confirming the brand as one of the most luxurious labels in the fashion world. He would go on to work with Gucci for 10 years, before moving on to start his own label.
TOM FORD IS APPOINTED CREATIVE DIRECTOR
1994
Frida Giannini, who had already been appointed Creative Director of womenswear after Tom Ford's departure, was promoted to Creative Director of all lines. She remained in the role until 2015.
2006
FRIDA GIANNINI APPOINTED CREATIVE DIRECTOR
The former Leather Goods Design Director, Alessandro Michele, stepped in with a unique talent, fusing his romantic and contemporary vision with the brand's rich 90-year history. Designed in-house, the childrenswear line has adopted a new look, heavily influenced by the revamped womenswear and menswear lines.
ALESSANDRO MICHELE BECOMES CREATIVE DIRECTOR
2015
Cementing his position as one of the most influential voices in fashion, Michele quickly released a succession of instantly covetable bags, each one dripping with drama. The intricately detailed closure that serves as the standout feature of the Gucci Dionysus bag. Inspired by the Greek God Dionysus — God of Wine, Fertility, and even Ritual Madness — the front buckle is composed of two tiger heads commemorating Dionysus' transformation into a tiger.
NOW
Speaking at the 2017 Kering Talk at the London College of Fashion, Gucci's CEO Marco Bizzarri announced that the brand would be removing fur from all of Gucci collections as of Spring/Summer 2018, and hoped that other luxury brands would follow suit.
GUCCI ANNOUNCES IT WILL BE GOING FUR FREE
2017
Alessandro Michele announced that Gucci will drop from five annual catwalk shows to two season-less collections. This was triggered by the global pandemic but Michele cited fashion's impact on nature as a leading reason for the decision.
2020
GUCCI GOES SEASON-LESS
Alessandro Michele was at the creative helm of the House since January 21st, 2015, and has played a fundamental part in making the brand what it is today through his groundbreaking creativity, while staying true to the renowned codes of the House.
Alessandro Michele is stepping down as Creative Director of Gucci.
2022
