Founded in 1884 by Sotirios Voulgaris, BVLGARI is one of the oldest Italian jewelry houses.

He named his brand BVLGARI as it was the phonetic pronunciation of his last name.
The jewelry house's logo is written as BVLGARI as it follows the classic Latin alphabet. Bulgari updated its logo in 1932 to be the now-iconic BVLGARI. . They used the Roman alphabet, so they said V. But the name is still pronounced with a "U" sound.

Voulgaris created jewelry that honored ancient Roman architecture, mosaics and coins.

During the 1930s in Rome, the house of Bvlgari became internationally famous. Bvlgari designed a diamond tiara for the wedding of Prince Umberto of Italy and Princess Marie José of Belgium.
BVLGARI's jewelry was frequently used in classic Hollywood movies, such as Roman Holiday, King Kong and Cleopatra, adorning the likes of Elizabeth Taylor, Audrey Hepburn and Jessica Langue.
Bulgari Serpenti bracelet-watch
In some cultures the serpent was a fertility symbol, and in others it represented strength, eternity and seductiveness. In ancient Crete, snakes were worshiped as guardians of birth and regeneration because of the way they shed their skin.

Bulgari produced some stylised coiled serpents in the late 1940s, but it was not until 15 years later that the technique was perfected which gave the Bulgari Serpenti bracelet-watch tremendous flexibility.

Many Serpenti bracelets included a watch concealed within the serpent's head. The dial is revealed from beneath a hinged cover.

Monete jewellery
The 'Monete' jewellery range of coin-set necklaces, bracelets and earrings is instantly recognisable, and one of the few designs that remains one of Bulgari's most enduring and popular lines.

In tribute to the firm's Greek origins, Bulgari liked to use an Athenian tetradrachm — a silver coin equivalent to four drachmae — of circa 420 BC, with the head of Athena on one side and an owl symbolising wisdom on the other, or a tetradrachm featuring the head of Alexander the Great (336-323 BC).
Bulgari Parentesi — modular, easy-to-wear jewellery
The first Bulgari Parentesi jewellery was created in 1982. The original model consisted of three elements — one shaped as an hourglass, one formed as brackets, and another to fit into the cavity of the bracket. This modular jewellery could be adapted to different sizes simply by removing one or more elements.

Rome was a source of inspiration and the Parentesi sign came from a detail of the Eternal City pavements, the travertine junctions used to link the stone blocks.
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