Unlike was common in the West - cutting fabric to a person's shape to sculpt the ideal silhouette, Issey Miyake started wrapping a whole piece of cloth around the body, just like the concept of the Japanese kimono and the Indian Sari.
A-POC (A Piece of Cloth) was not launched until 1998 by designer Dai Fujiwara, though it could be said that the concept is fundamental to Issey Miyake's design philosophy.